Did you notice the “? link” in the ad copy? Adding an extra link for people to click on can increase your Facebook ad’s CTR. + Holini’s also smart about their ad design – use a custom colour filter to turn any stock image into a branded image.Today we are going to talk about carousel ads on Facebook, and we’ll take a closer look at the good, bad and ugly aspect of carousel ads, and we will ask the age old question.Lately, gradient’s made a comeback and is being used across websites, ads, and other branded material. If you haven’t tried a gradient Facebook ad yet, it’s time to do it.All of the Facebook ad examples that you see here are original screenshots from my Facebook feed, AdEspresso Ads Gallery and Facebook Ads Library. These Facebook ads’ size is usually 1200 x 628 pixels or 1080 x 1080 pixels for square creatives.
Check out our video to learn about Facebook Carousel Ads. Our Carousel Ads tutorial is updated for 2017-2018 and it includes carousel ads examples including the correct sized image The next time you need to announce your sales, instead of creating a complex ad image, simply lay your message out on a blank colourful background. IKEA’s Facebook ad is stunning in its simplicity and efficiency.
OptinMonster’s Facebook ad example gives a visual clue to the benefit of their product. This ad certainly caught my attention. The carousel ad in the example above would likely not be approved. It's not possible to change the images of carousel posts after they've been uploaded. So to turn my post in the above example into a carousel ad, I'd need to start again with a fresh carousel post or carousel ad from scratch. #2: Build a Carousel Ad #3 Carousel Facebook Lead Ad . Carousel Lead ads show multiple images in the same ad providing you more opportunities to test different copy and visuals specific to various audience types that may view your ad. Tokyowheel also used a welcome screen/context card to explain the what people receive in exchange for their name and email address
Here’s another great example of Facebook carousel ad done right. Square is using the carousel’s cards to explain how their product works.Have you experimented with Carousel Ads as a way to drive clicks to your content? If so, I’d love to hear your thoughts and experiences in the comments below this post. Facebook carousel ads are extremely engaging and fun way to promote your business. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers' websites than static sponsored posts on Facebook. And LOVOO found that they got a 72%higher click-through rate versus single image mobile app ads Defining Facebook Carousel Ads Carousel ads are advantageous because they allow you to showcase up to 10 unique products or services within one ad. For example, if you are running a sale on shoes, you can feature up to 10 different pairs of shoes with their own individual links and descriptions Facebook Carousel Ads Tutorial - Facebook Image Carousel Ads Examples and Best Practices - Duration: 15:03. Surfside PPC 44,374 view
Cobiro’s Facebook ad is mentioning two well-known brands and even using Google AdWords’ logo. The reason this works is that people will feel more positive about this small brand as they like the bigger brands mentioned. Target users on both platforms - If your Facebook ad budget is flexible, try displaying your ads on both Facebook and Instagram. Create video ad product / service explainers - What is done really well with this video ad is creating a short demo of the Funnelytics software with a free-to-try call-to-action I don’t know about you, but I am personally living for this Carousel ad from Adobe! It is minimalist and attention-grabbing, without being tacky or going too far with the colours. Mailchimp, I am looking at you!Additionally, if you are interested in learning more about LinkedIn advertising, you can read more about LinkedIn ad formats here. Or you can check my other galleries of ad examples for Sponsored Content and InMail! To create an ad in the Carousel format from your Page:. Click Promote on your Page.; Click Get More Website Visitors.; Enter the URL you want people to be sent to when they click your ad.; Note: If you want each carousel card to send people to a different URL, edit your ad in Ads Manager after you've created it.. Under Format, select Carousel. (Optional:) If you don't want to order your.
Facebook carousel ads are an effective ad format for showcasing your products or services. Here's how to leverage carousel ads effectively. It should tie in with your brand identity and the overall feel of the ad. For example, if your images are cute and funny, reflect that in the tone of the copy. #4: Have a call to action The Facebook carousel ad lets us show different products, share the details of a particular product and also lets you to be more creative with showcasing your product to the customer. So, start using carousel ads today for more conversion and be as creative as possible if you are already using it Facebook kann das Wachstum von kleinen, mittelgroßen und großen Unternehmen unterstützen. Aktuelle News für Werbetreibende und vieles mehr erhältst du auf unserer Seite Facebook for Business.Facebook for Business Page.Thanks to Guidance Provided here about these Facebook ads. I can make these Types of ads on facebook.Chipotle used carousel ads as a to drive attention to their ‘Friend or Faux’ campaign; the cards compared Chipotle meals with other varieties of fast food to ask which is your friend and which is your faux.
. Or is it only me? There are separate specs for each individual element you'll choose, so follow the prompts carefully and use examples of Facebook's Instant Experience page for inspiration if you go this route. 6. Carousel Ads . Carousel ads let you use a combination of all other ad types, running up to 10 images, slideshows or videos in one single campaign In this guide, we will share how to create wedding photography Facebook ads to win more clients. Creating the photography Facebook ads for the right audience will get you a variety of new customers from different sources. These ads need to be decent, readable, and visual effective to attract the users
This shows that carousel ads are 20% more likely to be remembered by Instagram users (and the same likely applies to Facebook users as well). So get comfortable, as we make the rounds through some Facebook carousel ad examples! What are Facebook Carousel Ads? Facebook carousel ads are brochure/catalog meets PowerPoint presentation Very Informative, I am just a fan of your website, I just like your blog, i hope you will keep on publishing this of informative post.
The striking minimalism of this ad makes sure people will immediately realize what the product and offer (Try Zendesk Chat) are about. This ad would make for a great remarketing ad for people already familiar with the brand.. The Carousel solution for your Instagram Stories ads will be determined by the type of creative assets and placements you choose. For example, if you select Automatic Placements for your campaign and use non 9:16 images and videos as part of your ad creative, your carousel ads will render in the expandable carousel format In addition to mentioning the magical word FREE, this Facebook ad example by Drip features a happy-person-photo. All things considered, people will feel more positive about the offer and associate the email course with positive results. A similar approach would also work well in Instagram campaigns. The Facebook and Instagram carousel ad-formats introduce significantly more interactivity and attention into your digital advertising. They draw on the well-established tapping and swiping habits of everyday mobile users, and are equally user-friendly to create and manage. The carousel ad-format is made up of several individual 'cards' (a.
Now that we’ve covered the creative side of Carousel ads, it is also important to mention that they have some particular technical requirements. Without complying with them, you will not be able to launch the ad:Get industry news, studies, how-to articles, exclusive Bannersnack offers and product updates every other week.What makes this ad so good: While this Facebook ad has a really strange headline, it could serve well as a remarketing ad for people interested in this particular product or other toys.The price is not the only party pooper. If you don’t own ecommerce website or a huge brad, chances are you are wasting your time and money with Facebook Carousel Ads.
When working on new Facebook advertising campaigns, I’ve made it a habit to always check out what other companies are doing. I’ve also taken screenshots wherever I see an inspiring example of Facebook ads.Please, excuse me for sneaking an ad in Spanish, but I really thought that the photos that LG has selected were beautiful and very neat. You know what they say, an image speaks a thousand words! On top of that, the copy itself is very well-written and the messages are short and straightforward.
Instagram ads seem to be following in Facebook's footsteps with its new multi-image carousel ads. In a recent blog post, Instagram announced the new ad format that allows advertisers to present several images one after the other.. The Google Display Network also revealed display ads last year, so Instagram's version of the dynamic display ad is clearly part of a larger trend towards. It is also very important to mention that once you’ve saved the creative, you cannot change any detail about the cards. You can only change the ad copy. It is very frustrating, so make sure that you’ve got it all right before publishing! Otherwise, you will have to create it again.
If you’d like to create an ad in the carousel format that showcases one long image, here’s how to do it: The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a.
. You've probably seen them more and more on your phones too because in May, Facebook also announced they were opening carousel ads for mobile All the Facebook ad formats. This post should answer your basic questions about Facebook ad formats, like how they work, what they include, and where you can run them. For more on the specs of each, and the specs of digital ad formats across the web, download the Instapage digital advertising reference guide: Carousel Instagram Stories Carousel Ads allow advertisers to reach their target audience with more than one single piece of creative. Share an integrated story, multiple products, or a sequenced narrative with this versatile ad format Tip: If you want each carousel card to send people to a different URL, edit your ad in Ads Manager. Enter the Text of your ad. Under Images, click the button with the plus sign to add carousel cards
Facebook is pretty picky about their videos and there is an entire guideline for Facebook video carousel ads. Create carousel ads: A Kinetic Social report revealed that carousel ads have up to 10 times higher click-through rates compared to static sponsored posts on Facebook. Carousel ads can display up to 10 products/offers instead of a single one, so there is a better chance at least one image will resonate with the viewer . Hire better people with Facebook job ads; Restaurant Facebook Video Ad Example Restaurant Facebook Ad (Carousel Ad) - Donuts. Want a copy of this post for reference? Or don't have time to read it now? Click below and we'll email a copy to you Your Facebook ads' design is one of the key components that make your campaign either succeed or fail. When I got started with Facebook advertising around 4 years ago, in all honesty, I had no idea how Facebook advertising works.. Fast forward to 2019, managing millions of dollars in Facebook ads budget has taught me a lot
A great example of this is Virgin Holidays post about their #DreamBigger sale. The first card on the carousel shows you exactly what they’re offering and grabs attention with a powerful image of New York City: A shining example of carousel ads in action, this ad definitely dispels the notion that Facebook ads have to be boring. The creative, interactive nature of this carousel campaign actually resulted in Pura Vida selling 20x as many unique products As the Facebook algorithm rewards you when people interact with your ads: click, comment, like, shares etc., this also counts when you click to the next slide in your carousel ad. The higher interaction rate, the better relevance score, and with a good relevance score you will be seeing lower CPC prices It's a brand-new type of Facebook paid advertising, but Facebook's early data shows that these ads can increase brand awareness more effectively than regular video ads. Carousel ads. A carousel ad uses up to 10 images or videos to showcase your product or service
Facebook offer ad template. A Facebook offer ad starts with an image, video, collection, or carousel ad, or a boosted post, and you can find the specs and free Facebook ad templates for those above. This is a template for the offer information details page. Recommended ad specs. Title: 50 characters; Details: Up to 250 character I am quite loving this example from AWS with the cute orange robot. Although I don’t get whether the robot covering the text is on purpose. I guess the messages are too technical for me!
You can tell a good story using Carousel Ads, which makes this ad format the perfect option for a lifestyle, travel and hospitality or fitness brand. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers' websites than static sponsored posts on Facebook Facebook is the most popular social media network — by far. It also happens to be an easy-to-use platform for nearly any marketing message. Whether you're trying to sell specific vehicles or promote a storewide event, Facebook ads (especially carousel ads!) should be a key part of your automotive marketing strategy. Here's why and how to use Facebook carousel ads for your dealership
This ad looks like it’s part of a Facebook retargeting campaign promoting the the product to people who already tested SUMO’s products. If you’re able to create remarketing audiences of at least 100 people, it’s worth setting up a dedicated ad campaign.Google’s Facebook ad is not really about their products. It’s about YOU. When creating ads, think about your customers instead of your product. What’s the unique value you can add to their lives?
Carousel ads are great: with a quick scroll of the lineup, users feel like they've performed a micro-search on Facebook, getting more info and context about your brand. Take your cue from Spotify and use video clips as well as carousel ads to make sales In the below example, Music app, Deezer have used carousel cards to give people a taste of the in-app experience before they even download it. Each card of the ad summarized a feature of the app, offering people a good idea of what to expect from the app.Out of all LinkedIn carousel ad examples that we saw so far, I think that this one is my absolute favourite. It is so adorable, attention-grabbing, and the way the illustrations are combined with actual people is really good. Also, the colours are very intense and you will definitely stop your glance at this ad! This Facebook Carousel ad shoes several variations of the popular Allbirds Wool shoe. The images for the ad are composed with shoes against a white background, but the slightly odd angle of each shoe makes you stop and consider before moving onwards in your Facebook News Feed The icons help to convey the message and make PayPal’s ad a little more engaging, leading to lower Facebook ads cost. A common line between great Facebook ad examples is their masterful use of colour and minimal design.
Optional for dynamic ads and commerce, but required for variants. For dynamic ads - Items that are variants of a product. Provide the same item_group_id for all items that are variants. For example, a red Polo Shirt is a variant of Polo Shirt. Facebook maps this to the retailer_product_group_id once we get your feed. With dynamic ads, Facebook. This Facebook ad by Upwork is also focusing on solving a problem for the customers. When writing your Facebook ad headlines, try to use an actionable verb such a “Get” “Try” “Discover” to nudge people to take that action. Here are some ideas and Facebook carousel ad examples that will help you think of how you might use them to promote your own business. Types of Facebook carousel ads. There are a handful of established ways that you can use Facebook carousel ads. But remember that there's plenty of room for innovation in this area, so feel free to get creative
For example, a luxury shoe retailer recently encouraged shoppers to hold and pause on their favorite pair as the brand flashed through its new line. Carousel Ads for Instagram Stories behave the same way as other Stories content, meaning you can tap through, swipe back and forth or pause the content whenever you'd like I hope you found this post useful! I’d love to hear your experience with Facebook carousel ads, both as a Facebook user and advertiser.Sleeknote’s Facebook ad promises quantifiable results, giving a better sense of how much their product can improve your marketing results.In addition to being an amazing email marketing tool, MailChimp’s ads also beam with authenticity. Using a custom design for your Facebook ads is always a preferred option (compared to generic stock images).
Executing The Perfect Carousel Ad. Carousel ads appear on a user's news feed which has plenty of content. To get your carousel ad to stand out, you need to ensure that the first image in the carousel series captures the user's attention. In fact, that first image can be a make or break. Facebook's Recommendation I’ve always been a huge fan of Asana’s colourful Facebook ads – they catch your attention right then and there. When designing your Facebook ads, put it some extra effort as your ad’s image is arguably its most important element (it’s the first thing people will notice).Next, you’ll see an Ads window open up, under the ‘Images’ section of this window click the ‘+’ button to add multiple cards to your carousel:Carousel ads are extremely versatile and can be used in a number of ways. While many businesses use this type of ad as a way to promote products, the ads also provide an excellent opportunity to showcase your brand’s uniqueness and tell a story.
In addition to learning what your competition’s doing, you’ll also get an overview of the latest design innovations and best copywriting hacks used by top brands.It is a recommendation from Facebook for best practice to use carousel ads especially if you are selling products in your Facebook ads. The same way we displayed a pair of sneakers in the carousel.”
Hired’s Facebook ad example’s copy is actionable and tells exactly what people will get as they click on the ad. Connect With Your Community & Claim Your Yelp Business Page To Tell Your Story. Grow Your Business & Manage Your Yelp Presence. It's Quick & Easy To Claim That’s a reasonable question. If you’re unsure whether your ad fits in the 20% rule, just test it. Sometimes, Facebook will flag it as “Some text in image,” which is ok, because it doesn’t limit your ad’s delivery. Example. This Facebook carousel ad by Porsche is part of its #SportscarTogether campaign, featuring three short videos and leading to a Messenger chatbot through which viewers can get a ride or invite a friend to a ride in a Porsche: HANDPICKED RELATED CONTENT
I really hope you enjoyed my selection of Carousel ads! It was a little bit difficult to gather the examples because not many companies are giving a chance to this format yet. However, it was fun for me and I hope that it gave you some inspiration. 🙂We quickly tested Carousel Ads as a way to drive clicks to our content, and it’d be a pleasure to share our results here. Alongside the Carousel Ad, we also tested a Post Engagement Ad to give some context to our results. Here’s what we found:One of the best practices when promoting a mobile app is to include the name of your app in the ad image. Moreover, to make it clear to people it’s an app, advertisers can include the App Store icons in the design.
Carousel Ads Facebook Best Practices. After knowing how to set up carousel ads on Facebook, the next thing you need to do is knowing the carousel ads Facebook best practices, so let us have a look upon those as well: 1. The First Image/Video Should be a Winner. Facebook post feed is swarmed with content Common Applications For Facebook Carousel Ads. Businesses can use carousel ads in a number of ways. Common examples include: Tell A Story: If designed well, images and videos can tell a story way better than content. This could be a story about your journey, mission and purpose among many others. Showcase A Product: Facebook carousel ads can be. Between the bright yellow and pink colours, and the weird hands coming from behind the boxes, Mailchimp’s carousel is almost impossible to go unnoticed. In my opinion, it is right on the border between creative and tacky. Would you go for a design like that? Let me know in the comments below!
Also, AdEspresso used to have an Ads Gallery that showed thousands of Facebook ad creatives. As of July 2019, they have closed it down. The bright Facebook ad design immediately catches people’s attention + the ad’s headline says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good idea to use an original photo or animation – it’s an easy way to catch people’s attention and show off your branding.Grammarly’s Facebook ad makes a big promise: “Your Life’s About to Change.” Using this copy in the headline is sure to spark many people’s curiosity.
Pro tip: If you need to crop an image, click Reposition Image to drag and drop the Crop Image tool onto the part of the image you want to show.Not all Facebook ads are focused on sales. This example by Shopify is using Facebook to share their blog content and increase brand awareness.What do you think of these ads? Do you find them more interesting and engaging than other types of Facebook ads? As an advertiser, have you found carousel ads effective? How have you used them?
Carousel ads are an amazing way to share and promote articles. In the below example, Precision Nutrition shared articles from their website on healthy eating for athletes – this ad led to 6,000 new newsletter signups. In short, Facebook Carousel Ads allow you to showcase 2-10 images (or videos) in a single ad. Each has its own link to your product, blog or your site. The format of the ad gives you a lot of space for highlighting different products and showing them in a creative way
The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a. E-commerce websites just like this one and big brands are taking full advantage of this ad format. You can either promote a few products at once or use them creatively like these guys did. Facebook Carousel Ads are great for showcasing multiple offers or product images in a single ad unit because they increase your chances at a click-through and conversion. This article highlights the ad specs, five best practices, case studies & more. Plus, see how Facebook's version differs from LinkedIn
With that said, here are the top 10 Facebook advertising features you need to be using if you want to reach your future customers today. #1: Carousel Ads. Visual content and storytelling are the flavors of the month, and Facebook has found a way to combine both two elements with Carousel Ads. Think of them as the twisty soft-serve of digital. Whether you run a full video carousel ad, or a mix of video and photo, adding video to your carousel ads gives customers a richer understanding of your business, product or app. Video carousel ads are also available on Facebook, so you can seamlessly run your ads across both platforms to reach a wider audience more efficiently The best way to start thinking about your own Instagram campaign is to see what's worked (or not) for other companies. We've updated our example archive to include 55 Instagram ads examples broken down by the different company and ad type: e-commerce, consumer product, and services and entertainment companies, and video ads, carousel ads, and CTA-focused ads Pro tip: Facebook has an option to automatically show the best-performing images first your carousel. If you’re creating a long image across multiple cards, it’s best to leave this box un-ticked. See the ad specifications for the Facebook Feed Carousel ad format, Traffic ad objective. Learn technical requirements, design recommendations and see an ad example. COVID-19 Resources : We're here to help your business through the coronavirus outbreak
Teabox’s Facebook video ad tells a story while also informing people about their upcoming sale. Presale countdown Facebook ads are a great way to build up some hype and get people to save the date.The Facebook carousel format enables advertisers, across both Facebook and Instagram, to show 3-5 images, headlines, and links or calls to action in a single ad unit.Some advertisers choose to break up one big image into cards, to tell a great visual story as the user swipes (or clicks) through them. Facebook Ad Example #3: A&E, Bates Motel. Timely holidays are an excellent opportunity to launch a themed Facebook ad campaign, but so many businesses drop the ball when it comes to the ad creative of these campaigns. Either their ads are bland and forgettable, or their offer sucks, or the messaging of the ad is simply tone-deaf (think social.
Want Great Looking Social Media Ads? Professional Designs In Minutes - Try Canva Pro Toda Another constructive criticism is the fact that the headline repeats across all cards, which is not a great practice for LinkedIn. Create a Carousel Ad Campaign. Creating carousel ad campaigns uses the same endpoint for creating any other type of campaign. The format field in the campaign's creation request body should be equal to CAROUSEL. We've included 2 sample requests below demonstrating carousel ads where the objective is either website traffic or lead generation “The goal of the campaign were to drive as much qualified traffic as possible onto the website, at the lowest possible price. We knew once we could get them on the website, then we would be able to target the people who didn’t buy with remarketing, and a lot of people signed up on the newsletter.”
Best Facebook Ads Examples: Lead Ads A lead ad uses an image, video, or carousel, followed by a CTA that leads to a form where businesses can collect a variety of information from interested users. This info is collected on a mobile-friendly lead form that is pre-populated with information from the user's profile Another great example from Deputy, this time with different, bright blue cards that go really well together. You can go here if you want to see more of their ads. I think that they are doing a really good job with the designs, although I don´t really know their results. The Best Facebook Carousel Ad Designs. A carousel ad is one type of Facebook ad to use. Carousel ads allow you to use multiple photos in 1 ad, and connect a different URL to each photo. This is ideal for online retailers for 2 reasons
Did you know you can also add videos to your carousel ads? I’ve seen this approach work well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life. According to Kinetic Social, a social marketing tech firm multi-image carousel ads are 10 times better at getting people to click through compared to static single-image posts on Facebook. A Facebook case study with app brand LOVOO reported a 72% higher click-through rate on their carousel ads versus their single image ads Facebook Carousel Ads can be created in Facebook's Advertising Manager and delivered to the social network. They can also be edited using tools such as Powereditor and Create. Carousel ads are designed to lead users to different parts of a website , to enable them to download apps and to support the branding and management of companies This Facebook ad example by GitHub is one of my favourite latest finds. Maybe it’s just me, but I find the gradient background perfect.Here, we have another ad on job careers, this time from Roche. And with a lighter and more lively filter!
The best thing you can do is to go out there and test them for yourself. Test different ad formats and different creative types. One way to get people read the full ad copy is to pose an interesting questions. HubSpot’s Facebook ad image asks “How well do you rank for SEO?” Now which marketers wouldn’t want to find out the answer?
This Facebook ad reminds people of a common problem and offers a better solution. Using the “bad” and “good” comparison is a simple way to show people why your product’s beneficial to them. Examples of carousel on Facebook. Facebook created a group with examples of Carousel Format Creatives. It's a single place where you can meet the carousel as usual Facebook posts but not as a marketing campaign. Unfortunately, the group wasn't updated since 2016. Nevertheless, since that time, companies created lots of creative carousels We’ve added 20 new screenshots and GIFs of Facebook ads on top of the 142 examples shown already.
Truth be told, I’ve tested out the Ads Library on many occasions and seen that only a fraction of all the live ad creatives are visible there (when comparing to the ads I know a brand I’m working with is running or the ads I’ve been shown by specific brand in my Facebook Feed.) But hey, it’s better than nothing!I also asked Scott Beckman from the digital marketing agency, FiveFifty, what was their experience with carousel ads. This Facebook ad copy delivers only the most important information. However, Inkbox’s ad text shows that they’ve perfectly understood their product’s key benefits for the customers.An initial thought is that maybe if the first card in the carousel ad didn’t quite do it, perhaps another one of the four would. Here’s what the first card looked like:
The Best Facebook Ad Examples in 2020 #1. Brilliant Earth. If you're selling jewelry or in this case engagement rings, carousel ads work well. Most women have different tastes and carousel ads allow you to show different styles and colors to appeal to a wider audience Pro tip: Use the Headline space under each image for product names or benefits, price or percentage off, or a call to actionCarousel ads were a perfect way to generate more traffic. As the Facebook algorithm rewards you when people interact with your ads: click, comment, like, shares etc., this also counts when you click to the next “slide” in your carousel ad. The higher interaction rate, the better relevance score, and with a good relevance score you will be seeing lower CPC prices.
It's one of the best ways to use Facebook's carousel ads. TYME, for example, created a hairstyling device that both straightens and curls hair. In a carousel ad, they showed a step-by-step tutorial for how to create beautiful curls in 10 minutes or less Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising experience for marketers.. Facebook offers varying ad types for businesses looking to increase traffic and leads However, if you have a online shop, go ahead and try these. If you want to raise awareness, this ad type looks the best. If you are creative enough to make your client slide through your carousel ad, he will do the next step and click on your ad. If you’re selling multiple products, use a carousel ad to show people all of them. Moreover, Asos’s ad is super simple, making a light and pleasant impression. Even the SALE sign isn’t too intrusive. What makes a good Facebook Canvas Ad? Canvas ads on Facebook are easy to create and free (beyond the usual promotional costs). This format offers viewers a full screen experience and a more immersive interaction with your brand. Basically, Canvas ads are mobile-optimized content in the Facebook app.All ads are hosted completely in the Facebook app; viewers can watch engaging videos and photos.